Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number, mailing address)
• Billing and payment information
• Service preferences and cleaning requirements
• Account credentials
• Communications you send to us
• SMS opt-in consent and phone number for text messaging

1.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our cleaning services
• Process bookings and payments
• Send appointment reminders and service notifications
• Communicate with you about your account and services
• Send marketing and promotional communications (with your consent)
• Respond to your comments, questions, and customer service requests
• Monitor and analyze usage and trends to improve user experience
• Detect, prevent, and address technical issues and fraud
• Comply with legal obligations

4. Information Sharing and Disclosure

We share your personal information only in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• Payment processors
• Scheduling and booking systems
• Email service providers
• Analytics providers
• Customer support tools
• Marketing and advertising platforms (e.g., Google Ads, Microsoft Advertising)
• User behavior analytics tools (e.g., Microsoft Clarity)
• SMS and communication platforms
• Background check services

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4.4 Consent

We may share your information with your consent or at your direction.

4.5 SMS Data Sharing

No mobile information, including SMS opt-in data and consent, will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service and appointment management, is permitted solely for the purpose of delivering our services to you. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for their independent use.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure servers and firewalls
• Regular security assessments
• Limited access to personal information
• Employee training on data protection

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

• Active account data: Retained while your account remains active and for a reasonable period afterward to enable reactivation
• Booking and transaction records: Retained for up to 7 years to comply with tax and legal obligations
• Communication records: Retained for up to 3 years for customer service and dispute resolution purposes
• Usage and analytics data: Generally retained for shorter periods (up to 2 years), except when used to improve the security or functionality of our services
• SMS consent records: Retained for as long as you remain opted in, plus a reasonable period to document your opt-out

We will delete or anonymize your personal information when it is no longer needed, unless retention is required by law or for legitimate business purposes.

7. Your Rights and Choices

7.1 Access and Update

You may access and update your personal information by logging into your account or contacting us directly.

7.2 Opt-Out

You can opt out of:

• Marketing Emails: Click "unsubscribe" in any marketing email
• SMS Messages: Text STOP to any message
• All Communications: Contact us at [email protected]

7.3 Data Deletion

You may request deletion of your personal information by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences
• Understand how you use our Website
• Improve our services
• Provide personalized content

8.1 Microsoft Clarity and Microsoft Advertising

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

8.2 Types of Cookies We Use

We use the following categories of cookies:

• Necessary / Essential Cookies (Type: Session Cookies) — These cookies are essential to provide you with services available through our Website and to enable you to use some of its features. They help authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services you have requested cannot be provided.
• Cookie Notice Acceptance Cookies (Type: Persistent Cookies) — These cookies identify whether you have accepted the use of cookies on our Website, so you are not prompted repeatedly.
• Functionality Cookies (Type: Persistent Cookies) — These cookies allow us to remember choices you make when you use our Website, such as remembering your login details, language preference, or booking preferences. The purpose is to provide you with a more personalized experience and to avoid you having to re-enter your preferences each time you visit.
• Analytics and Performance Cookies (Type: Persistent Cookies) — These cookies, including those set by Microsoft Clarity and similar services, help us understand how visitors interact with our Website by collecting and reporting information about page visits, time on site, and user behavior patterns. This data is used to improve our Website and services.

8.3 Google Analytics

We use Google Analytics to analyze the use of our Website. Google Analytics gathers information about website use by means of cookies. The information gathered is used to create reports about the use of our Website. For more information about how Google collects and processes your data, visit Google's Privacy Policy at https://policies.google.com/privacy.

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Website.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our services, you consent to such transfers.

12. Service Areas

We provide services in New York, specifically serving Brooklyn, Manhattan, Queens.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" above. We encourage you to review this Privacy Policy periodically.

14. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us using the information above.